Adventure Travel. Edited
A New Travel Brand
Successful travel brand, Exodus Travel were to launch a new travel sub brand, Edits. The brand target audience is young professionals in their 30's-40's. The ethos behind the brand is that this age group no longer want to compromise on their progression up the career ladder by taking time out to travel however they still want to see the world. The range of tours appeals as the incredible experiences have been curated and edited in order to provide maximum immersion into the country within a short period of time. The tours are all designed to require as few days of annual leave as possible.
Travel The World
The brief for the event was create a journey through various countries included within the portfolio of trips. Within each country the food and drinks would be tailored along with the styling. As the guests 'travelled' to each country they collected postcards to explain their experiences. Exodus Edits staff were on hand to explain more about the individual tours. Those who travelled to each country could then be in with the chance to win a tour.
Food From Around The World
Each country had its own special dishes and canapés to ensure the essence of the tour was captured.
Mexico was a popular room with a 'Build your own nacho bowl' station. Colourful tortilla chips were piled high and guests could add numerous toppings and extras to create the ultimate bowl. Iceland saw raw fish cooked in mini skillets served on wooden boards. As guests entered this area they were also encouraged to take a shot of Icelandic vodka from frozen ice shot glasses.