Trek America Product Launch | Brand Activations | The Edit Events

AN IMMERSIVE EVENT

Trek America had recently launched a new, exciting virtual reality experience. The experience transported travellers to incredible National Parks in America. This also then highlighted their recent tour packages to these phenomenal spaces. In order to showcase this a blogger and influencer event was hosted. The Edit were engaged to design the product launch styling and management.

ON ARRIVAL

An exciting and fun check in moment was created. A passport registration desk along with Trek Airways crew, greeted guests as they entered the space. The crew took a polaroid picture of each guest against the Trek America backdrop. This was then printed and converted into their own personalised passport. Guests could then start their travel journey.

AN IMMERSIVE EXPERIENCE

The entire experience was immersive from start to finish. Once guests had their passport approved and stamped they could visit the parks. The virtual reality room had VR headsets transporting them to the US destinations. They received a stamp for every park they visited. A Las Vegas showgirl also mingled amongst guests and also encouraged to take part in the Las Vegas casino competition. The American food was equally styled to fit the theme. The dishes were renamed around the parks such as 'Grand Canyon Boulders' which were in fact Breaded Chicken Bites. The trays also featured typical travel paraphernalia and styling.

"The buzz following the event has been incredible."

HEAD OF MARKETING

Trek America travel launch

A QUIRKY VENUE

An important part of the brief was to communicate Trek’s fun and quirky business nature. The atmosphere was to be very much a relaxed American vibe. The venue had to reflect this too. The space was themed to create an ‘Outback Bar’ feel, with American memorabilia in every corner. Trek America tour shots were dotted around the venue. The frames showcased real trips and the jaw-dropping experiences.

Brand Activations

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ENCHANTED

JEWELLERY LAUNCH

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FASHION

BRAND

PRESS

BREAKFAST

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AROUND

THE

WORLD

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MAYFAIR RESTAURANT INSTALL

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KICKS

ON

ROUTE 66