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Livia's Kitchen pop-up shop
THE FIRST VEGAN DESSERT
The last few years has seen the Livia's Kitchen brand go from strength to strength and it was only a matter of time before the brand opened a shop, albeit a pop-up shop, serving the most delicious vegan treats to hundreds of Londoners. The Edit supported with the pop-up store styling and management. The store celebrated the launch of the new Millionaire flavour - Salted Peanut. The branding of the shop was designed using the line's colours. The bright green also created an amazing impact as guests approached the shop, just moment from Selfridges - the first official stockist of Livia's Kitchen.
THE EVENT BRANDING
Outside the shop, branding also shouted loud about the contents and the new flavour. Indoors saw a feasting platform for the Millionaire bowls. Shoppers could choose from two flavours, the Multi Millionaire and the Greedy Millionaire. If in doubt, they could opt for both! Each bowl was dressed with a range of product and also adorned with an LK flag painted in the brand colours.
DESIGNING AN EVENT SPACE
The store was perfect for product displays, a retail shop and also the home for the evening events. The Instagram wall saw huge interest with guests posting various pictures all with the hashtag #NutsForMillionaires. Each evening saw a range of inspiring entrepreneurs talk in the space on subjects such as 'Women in business' and 'How to launch a food brand' with the founders of Planet Organic, Pop Chips and Silk Fred among some of the well known speakers.
The social media engagement was huge during the week and the retail sales also exceeded expectations. Furthermore, each customer was encouraged to enter the competition to post an Instagram picture of themselves with their Millionaire bowl to win treats. We find that encouraging the use of Instagram at events creates amazing engagement which is very trackable.
The pop up shop and its success is proof that this leading brand in the healthy treats market is definitely one to watch.
"We have used The Edit for product launch events and pop-up activations. Their team are amazingly creative and all the events we have worked with them on have received incredible feedback and have run seamlessly. Definitely recommend!"
HEAD OF DIGITAL MARKETING
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