With Nothing Underneath
With Nothing Underneath was launched in 2017 by Pip Durell, a former British Vogue stylist and Tatler Editor. In 2019 the brand launched its linen collection, a simple, yet iconic range featuring a gorgeous blend of quality linen and cotton. The range features three classic colours, white, blue and a blue/white stripe. The launch event was a moment to introduce the press to the pieces and for founder Pip to explain the line.
In line with the style of the range, it was important that the event had the same tone and feel. Following the colours of the pick, The Edit team picked flowers, crockery, linen and details which perfectly complimented the linen palette. Down the centre of the table, elegant stems sat tall in clear vases.
Adding little touches to a table is something at The Edit which we feel is so key. Of course a crisp white linen was chosen as the perfect base to the breakfast spread. The table was laid with a rustic woven placemat for each guest - a nod towards the texture and simplicity of the fabrics.
Where namecards are key, we feel that it's missing a trick if these aren't incorporated into the brand message. It's the perfect chance to make guests smile, provide a giveaway and a little touch for people to remember. Each guest received a personalised white linen napkin embroidered with their initials in blue.
The press breakfast saw 100% attendance, testament to the support for the brand from the fashion industry. Social engagement was high with many guests featuring the details of the morning within their social feeds. Importantly for the brand, key press mentions followed in titles such as Vogue and the Independent.